If you’re working in the digital marketing space, after you capture a lead, what are you supposed to do with it? This is where drip email and marketing automation come in. These tools allow you to more effectively nurture, collect data on, and measure the effectiveness of your campaigns on, your sales leads. Now you can act or pivot when necessary, saving you time and money.
I’ve worked on a number of projects both implementing/integrating marketing automation and drip email with a clients websites, and developing email nurturing campaigns. Platforms I have experience working with include:
- HubSpot
- Act-On
- Constant Contact
- MailChimp
- Sendy
- Custom In-House CRM and Marketing Automation Systems
Each of these tools has their own benefits, as well as ranging widely in terms of cost. The tools used for each project were chosen based on the clients specific needs, budget, etc. and client goals are always discussed prior to choosing a platform to make sure we’re choosing the right tool for the job. If you’re thinking that you could benefit from drip email or marketing automation and would like to discuss it feel free to contact me!