Good landing pages are extremely important to maximize the effectiveness of a marketing campaign. Before each landing page is built, a very specific goal is defined so that we can best tailor the design and content of the page in order to be as effective as possible. Each page incorporates data driven techniques and choices (ex. copy wording, imagery, customer testimonials, color choice, “time is running out” counters, etc.) to help increase overall conversion. When creating the layout and choosing imagery, target audience is taken into account in order to best serve the clients goals.
I have built pages with a wide array of goals, including sales promotions, gated content for marketing, to advertising campaigns. Prior to landing pages being designed/developed, extensive research is done, defining campaign/company goals, target audience, platform, value propositions, etc. as well as company and industry design aesthetic.
